L’aroma inconfondibile del caffè Lavazza è disponibile ora su tutti i voli Ryanair, grazie alla speciale tazza filtro!


Ryanair, la compagnia aerea a tariffe basse preferita in Europa, dal 1° ottobre rafforza la sua partnership con Lavazza – il caffè preferito in Italia – offrendo ai clienti di tutti i voli Ryanair la possibilità di gustare un caffè autentico servito in una nuovissima tazza di design.
Facendo seguito al precedente lancio quest’anno sui voli dall’Italia e dal Regno Unito, il caffè Lavazza è ora disponibile sull’intero network di Ryanair, come parte di un esteso menu di bordo.
Sviluppato da Retail in Motion, l’innovativo design della tazza è incentrato sul coperchio a filtro che permette ai clienti di assaporare un vero caffè Lavazza appena infuso. Il coperchio lavora filtrando la polvere di caffè mentre il cliente lo beve, assicurando una vera esperienza di caffè italiano a 9.000 metri di altezza.
John Alborante di Ryanair ha dichiarato:
“In seguito al riscontro positivo da parte dei nostri clienti, Ryanair è lieta di estendere la sua partnership con Lavazza e di proporre ora l’autentico caffè italiano su tutti i voli Ryanair. Ryanair è la prima compagnia aerea al mondo a usare questo innovativo coperchio, che filtra la polvere di caffè Lavazza assicurando ai nostri clienti di gustare un autentico caffè italiano sulla compagnia aerea preferita in Europa.”
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